Curriculum vitae

Experience

1. Pleo

   May 2022 — Jan 2026

   Remote

   Head of Creative Production

   YouTube, Paid and Organic Social

   • Owned YouTube, Meta & LinkedIn creative strategy and end-to-end development pipeline, from market insight through production and performance learnings, in close collaboration with Research, Comms, Product, and Digital Marketing teams.
   • Built, hired, and led a 10-person in-house creative production team spanning producers, directors, videographers, copywriters, content creators, and motion designers.
   • Led multi-million-euro filmed content production across European markets, overseeing development, budgeting, casting, production, post-production, localization, delivery, and performance review.
   • Built and managed a network of award-winning production companies, casting agencies, directors, producers, and creative partners across core European markets, including Palma Pictures, M2Film, Radical Media, Canada, Public Heroes, and Henneman Agency.
   • Cast 90+ actors, spokespersons, models, influencers, and UGC talent across core European languages, balancing established talent with emerging discoveries; 87%+ achieved >90% performance scores.
   • Evaluated source materials, creative concepts, scripts, casting options, and production approaches using market research, audience insight, and content performance data to inform creative and production decisions.
   • Delivered 1M+ minutes of watch time across video content produced under my supervision across digital media channels.
2. HelloFresh

   Nov 2019 — May 2022

   Berlin

   Global Video Production Lead

   YouTube and Paid Social

   • Built and scaled an in-house video production studio space, enabling teams to develop, produce, localize, and deliver 5,000+ filmed assets, across 10+ markets and 4 brands.
   • Led end-to-end production from idea to launch across YouTube, TV, VOD, paid social, app, display, and digital formats for markets including Nordics, Benelux, DACH, the UK, Spain, France, Japan, Canada, Australia, and the US.
   • Oversaw creative development, scripts, storyboards, pre-production, filming, post-production, localization, quality control, and final delivery, ensuring creative consistency and production quality across markets.
   • Evaluated creative concepts, formats, scripts, and production approaches using market insight, audience learnings, and content performance data to inform future development and testing plans.
   • Managed digital deployment of high-profile partnership video campaign assets featuring Mindy Kaling, Neil Patrick Harris, Antoni Porowski, and Jessica Alba.
   • Led negotiations with agencies, production companies, and casting partners, collaborating with Legal on approvals, rights, usage, and production-related agreements.
3. Splashframes

   Jul 2018 — Jul 2020

   Berlin

   Founder & Creative Producer, Animation Studio

   Organic Social

   • Built and ran a profitable animation production business, leading visual direction, client relationships, operations, timelines, budgets, and final delivery.
   • Developed and produced short- and long-form video explainers across 10+ tech industries, translating complex subjects into clear, audience-focused storytelling.
   • Owned the creative pipeline end-to-end, from idea development, positioning, scripts, visual direction, and brand guidelines through production planning and content delivery.
   • Built and managed a freelance production network to support project delivery and develop creative talent.
4. Trivago

   Jul 2014 — Aug 2018

   Düsseldorf

   Creative Producer

   TV and Digital Marketing

   • Built and led in-house video creative team at Trivago, hiring producers and establishing hybrid workflows that combined in-house research and concept development with outsourced production and post-production.
   • Led global casting and talent strategy for the famous Mr. Trivago concept across Europe, the US, and Japan, overseeing multi-million-euro talent contracts while discovering emerging faces and partnering with established actors and voice artists.
   • Developed ideas and executed pre-production, production, and post-production of video campaigns for TV and digital (incl. live) across 30+ markets globally, including Nordics, US, UK, and EMEA.
   • Built and managed a network of production companies, directors, producers, casting agencies, and creative agencies across key international markets.

Education